A similar strategy is seen in auto purchase financing, in which buyers are lured by the possibility of a car loan with a rate as low as 0. Do your homework ahead of time before buying from a company with this policy. Function[ edit ] The intention of the bait-and-switch is to encourage purchases of substituted goods, making consumers satisfied with the available stock offered, as an alternative to a disappointment or inconvenience of acquiring no goods or bait at all, and reckoning on a seemingly partial recovery of sunk costs expended trying to obtain the bait. The bait and switch technique is a 'sequential request'. Politics[ edit ] In lawmaking, "caption bills" that propose minor changes in law with simplistic titles the bait are introduced to the legislature with the ultimate objective of substantially changing the wording the switch at a later date in order to try to smooth the passage of a controversial or major amendment.
Many reputable salespeople try to encourage customers to buy a different product if a product is out of stock. It is important to read the fine print in these ads; the FTC has laws that all companies must follow when making financing claims. While Supplies Last One bait and switch technique that retailers use is to offer a free accessory with a popular product to drive foot traffic to the store. However, no cause of action will exist if the purveyor is capable of actually selling the goods advertised, but aggressively pushes a competing product. Why would the company try to sell customers something other than the advertised product? Get a Friend to Go with You A friend can help you to be more objective about alternative purchases if the original deal is no longer available. If the fine print seems suspicious, you may have stumbled onto a scam. Example A car sales showroom puts a basic car outside with a very low price-tag. Research the Seller Beforehand Learn what other people have to say about the seller. The Federal Trade Commission monitors advertising, and has laws in place that prohibit advertisers from using deceptive advertising and that require them to have proof to back up claims. Question the legitimacy of a too-low advertised price and the likelihood that the product or service will be available. When the high value item is removed, then they enter a state of anxiety in which they seek to re-enter the comfortable closed state. Do your homework ahead of time before buying from a company with this policy. In bait-and-switch, the bait such as in an advert is often separate from the direct sales activity during which the switch is made, for example by saying the advertised product is not available but a higher-priced, similar product is. Always read the fine print, especially since misleading or vague fine print may signify a scam. Bait-and-switch scams are commonly found in newspapers and is also a common Craigslist scam. Low-ball is used in a single transaction, for example in the direct conversation between a customer and a sales person. Never mind, we can go to the usual place. Some customers may not even realize that they were victims of a bait-and-switch scam. How to Avoid a Bait-and-Switch Scam Fortunately, you can avoid bait-and-switch scams with these tips: A bait-and-switch does not typically involve selling phony or nonfunctional products; the overpriced products and services work as advertised. Rule changes are also proposed the bait to meet legal requirements for public notice and mandated public hearings, then different rules are proposed at a final meeting the switch , thus bypassing the objective of public notice and public discussion on the actual rules voted upon. The business uses this opportunity to try to sell customers a more expensive product instead. Advertised Price Breaking Down 'Bait and Switch' The "bait" in a bait and switch can be an advertised physical product or service that has a notably attractive price or terms. If I then switch the offer, especially if the switching seems reasonable, then you are likely to accept the second offer out of a sense of obligation to me. Legality[ edit ] In the United States , courts have held that the purveyor using a bait-and-switch operation may be subject to a lawsuit by customers for false advertising , and can be sued for trademark infringement by competing manufacturers, retailers, and others who profit from the sale of the product used as bait. Check the terms and conditions of any sale or special before finalizing a purchase.
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Example of Bait and Switch
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